SCAD x NYC Collab Week 1

I have had the amazing opportunity to be in the School of Animation and Motion (SANM) collaborative experience class this quarter. In this class, small teams work together to create an advertisement for a high-tech product. We have weekly meetings with industry mentors who give us critiques to improve our work throughout the 10-week course.

My group is Team Onyx. We have three FX artists, a compositor, and look development (which is my role). The product we chose to create an ad for is the eufyMake 3D UV printer. The challenge for this quarter is that every artist is required to integrate AI into their workflow. This was somewhat new to me, as I had avoided AI primarily due to its environmental impact.

The directive for Team Onyx this week was to create a pitch for our printer ad. After class, we met to discuss roles and tasks for the weekend. I helped divide up each of the roles based on the topics that needed to be included in the pitch. I then assigned something to each member of the team depending on their skills and knowledge. My primary task was to storyboard and find references for the textures/materials.

The printer already had parts of the original ad that are 3D rendered, showing the mechanics of the printer. To avoid the impression of copying the existing ad, I mentioned we could focus on the application, outcome, and unique features of the printer. My team liked this idea. Here were some of my immediate thoughts for the storyboards:

• This printer boasts an extremely wide range of colors with lifelike accuracy when printing. We should have an FX shot with a slurry of colors entering the printer

• This printer is unique in its ability to print 3D texture onto a variety of surfaces. Include a close-up of the intense 3D texture being created. Can we show multiple types of surfaces actively being printed on?

• Auto leveling, wide range of print sizing available, flat surface not required. Showcase multiple objects of varying sizes that have been printed on

I brought these ideas to my team, and they helped me expand and polish them before I began the storyboards. We decided on 4 shots.

1. Show Printer off

2. Colors swirling into the printer

3. Texture close-up with different materials actively being printed on

4. Various non-flat objects, beginning with the smallest and expanding the frame, showing objects in size order

Here are my finished storyboards for the pitch. One of my teammates tested out camera moved with a 3D pre-vis. This was used to help us determine what angles the shots are and the timing of the ad.

The final pitch video is below: